To realize this vision, our proposal involved creating a new Intellectual Property (IP) and launching a registered ongoing video series featuring prominent industry juggernauts and educated users. This series aimed to educate users, offer new fund houses a platform to showcase their products, and create a space that will evolve and expand over time.
We initiated a comprehensive, weekly YouTube podcast, ‘Paytm Money Talks’ hosted by moderators from Paytm Money to support this strategy. Our deliverables included Intellectual Property conceptualisation, pre & post promotion of every episode, providing scripts for each speaker, managing live production, and pulling snackable content from each episode for cross promotion.
Expert Involvement
The show featured more than 20 Asset Management Company (AMC) fund managers, adding a layer of credibility and in-depth knowledge to each episode.
This provided an opportunity for monetisation and collaboration for the client and enhanced the brand visibility. Through our innovative storytelling and meticulous execution, we helped redefine financial discourse, setting new standards for industry engagement through Paytm, establishing Paytm Money as a thought leader.
Partnerships
Influencers We Partnered With
