Revolutionizing Financial Discourse with "Paytm Money Talks Campaign"
The Ask
Paytm aimed to enhance service engagement and solidify the concept of Paytm Money in users' minds, thereby forging stronger connections with them. Furthermore, they sought to highlight investing and fund offerings to captivate new-age investors.
The Idea and The Solution
To realize this vision, our proposal involved creating a new Intellectual Property (IP) and launching a registered ongoing video series featuring prominent industry juggernauts and educated users. This series aimed to educate users, offer new fund houses a platform to showcase their products, and create a space that will evolve and expand over time.
What We Did
We initiated a comprehensive, weekly YouTube podcast, ‘Paytm Money Talks’ hosted by moderators from Paytm Money to support this strategy. Our deliverables included Intellectual Property conceptualisation, pre & post promotion of every episode, providing scripts for each speaker, managing live production, and pulling snackable content from each episode for cross promotion.
Season 1
0EP
Season 2
0EP
Total Views
0M
Expert Involvement
The show featured more than 20 Asset Management Company (AMC) fund managers, adding a layer of credibility and in-depth knowledge to each episode.
This provided an opportunity for monetisation and collaboration for the client and enhanced the brand visibility. Through our innovative storytelling and meticulous execution, we helped redefine financial discourse, setting new standards for industry engagement through Paytm, establishing Paytm Money as a thought leader.