Every woman deserves to shine – in real life and in the virtual realm!
The social media universe is filled with a plethora of appearance-altering filters.
We wanted to bring something authentic to the table.
The answer – Parachute’s Shine filter that’s a true reflection of your inner beauty.
We employed the Snapchat’s AR capabilities to create the Shine Filter inspired by Parachute’s Advanced Jasmine Hair Oil key USP. This new filter created a fun journey for the user by letting them choose different Shine Mottos that portray musings of a woman brimming with confidence, grace, and determination.
The Execution
The AR filter presented an entertaining experience for users to create their very own Shine Avatar with one half showing their actual image and the other half swathed in the motto chosen.
Making Your Selfie Shine!
Step 1:
Go to the Snapchat App and switch ON the camera.
Step 2:
Select the Shine Filter from the options.
Step 3:
Pick a motto as per your liking.
Step 4:
Click a selfie and see yourself SHINE!
