Surma needed a Pinterest presence that could translate the brand’s fashion-forward aesthetic into a discovery-led platform. The goal was to create a visually cohesive account that blended style inspiration, product storytelling and commerce intent, while also using paid amplification to improve visibility and attract higher-quality traffic to product pages.
We approached Pinterest as both a brand-building and conversion-support channel. Boards were structured around style moments, product categories and aesthetic cues relevant to the audience, while the content mix leaned on stills, lookbook-style imagery and commerce-friendly pins. This helped create a more immersive brand presence while making products easier to discover, save and revisit.
Our work covered Pinterest account management, content structuring, creative adaptation and paid campaign support for Surma. We organised inspiration-led boards that balanced styling-led content with product visibility, maintained publishing consistency and supported performance through paid amplification. The result was a Pinterest presence that felt true to the brand while also contributing to stronger platform engagement and product-page traffic.
