Changing the script on Indian matrimonial ads using Gen-AI technology.
Not Your Regular Matrimonial
We have all seen Indian matrimonial ads.
For decades, we have been advertising our daughters using words that emphasize their external beauty,
fitting them in outdated beauty standards.
It stops now.
We are changing it with Mothermonials.
Taking a Big Leap from Matrimominals to Mothermonials.
Because the perfect match is more than just looks.
We created a digital space for three types of users:
For the bride and her family
The potential brides and their mothers/family members can come onboard and create a progressive matrimonial ad a.k.a ‘Mothermonials’ using generative AI tools with selectable options centered around modern individuality.
For the groom and his family
The potential grooms can then view these ‘Mothermonials’ where instead of archaic qualities, such as ‘tall’, ‘thin’, or ‘fair’, they saw more personality-driven qualities, including skills, quirks, and more.
Matches based on traits that truly matter.
The Execution
We leveraged generative AI technology to develop a matrimonial ad platform that can be utilized by potential brides and their families to create one-of-a-kind Mothermonials.
Step 1: The user gets a prompt asking whether they are a prospective bride, prospective bride’s mother/family, or a prospective groom.
For Prospective Bride’s Family:
Step 2: The bride’s family chooses parameters that capture a person’s individuality, such as emotional makeup, skills, hobbies, quirks, and other personality traits.
Step 3: Mothermonial ad is generated using the prompts!
Step 4: Once approved by the user. The ad gets published on the Mothermonials website. Some featured ads are also published in TOI under Mothermonials.
Step 5: The user can also publish the same ad in the TOI newspaper separately by applying through their website.
For Prospective Groom’s Family
Step 2: The groom’s family can view the Mothermonial ads on the official Mothermonials website.
